From a Small Coffee Shop to a Popular Local Brand: The Story of Kopi Tuku
- MEKAR
- 1 day ago
- 2 min read
Starting a business from scratch is not an easy journey. There are many challenges to face, from limited capital and market competition to building customer trust.
However, for some entrepreneurs, these challenges become motivation to keep growing.
One inspiring story comes from Andanu Prasetyo, the founder of the local coffee brand Kopi Tuku. He started his business in 2015 by opening a small coffee shop in Cipete, South Jakarta.
In its early days, Kopi Tuku was not widely known. Over time, however, the shop began attracting customers with its concept of high-quality yet affordable coffee.
One of its most popular menu items is Es Kopi Susu Tetangga, a milk coffee drink that has become a customer favorite. Through consistent product quality and friendly service, Kopi Tuku gradually earned a place in the hearts of the community.
Its popularity also grew through customer recommendations and social media. Many people shared their experiences enjoying coffee from this shop, helping the brand gain wider recognition.
The journey of Kopi Tuku shows that building a business does not always require large capital. With quality products, the right strategy, and consistency, a small-scale business can grow into something bigger.
Business Lessons from Kopi Tuku
There are several key lessons that entrepreneurs, especially MSMEs, can learn:
Focus on product quality
A good product encourages repeat purchases and customer recommendations.
Build close relationships with customers
Friendly service and a pleasant experience can increase customer loyalty.
Leverage social media for promotion
Customer recommendations and social media exposure can help expand reach without large marketing costs.
Sobat Mekar, you can take inspiration from this journey. Starting a business requires courage, but equally important is the ability to keep learning, adapting, and maintaining product quality.
With small but consistent steps, a business that starts from zero can grow into something much bigger.
