Gold prices in 2026 continue to reach new record highs. Many people are increasingly tempted to start investing, and quite a few see gold as a “safe haven” asset amid uncertain economic conditions. But what exactly is causing gold prices to keep rising, and how does it impact MSMEs? Why Do Gold Prices Keep Rising? Simply put, gold prices increase due to economic uncertainty and inflation. Gold has long been considered one of the most stable assets throughout history. When cur